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About Me
With a strong foundation in lifecycle marketing, I specialise in creating automated email flows that enhance customer engagement and retention. My strategies focus on segmentation, personalisation, and optimising deliverability to drive measurable results.
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Work experience
Email Marketing Specialist
Email Masters Ltd
- Duration Sep 1, 2018 - Dec 1, 2020
- Location Malta
Lifecycle Marketing Manager
Lifecycle Pros Ltd
- Duration Jan 1, 2021 - Current Position
- Location Malta
Education
Skills
- Email Automation
- Lifecycle Marketing
- Segmentation Strategy
- Personalisation Strategy
- Deliverability Optimization
- A/B Testing Emails
- Newsletter Strategy
- Klaviyo
- Drip Campaigns
- Winback Campaigns