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About Me
Paid media professional focused on structured campaign builds, creative testing, and optimising for ROAS. Experienced in scaling ad accounts, writing conversion-driven copy, and aligning landing pages to drive measurable results. Passionate about building testing frameworks and delivering actionable insights to help brands grow.
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Work experience
Media Buying Specialist
AdBridge Digital
- Duration Aug 1, 2019 - Nov 1, 2022
- Location Bulgaria
Performance Ad Strategist
Freelance
- Duration Dec 1, 2022 - Current Position
- Location Bulgaria
Education
Computer Science
University
- Degree Bachelor of Business Administration
- From-To May 30, 2016 - Sep 2, 2018
Skills
- Media Buying
- Campaign Strategy
- Ad Copywriting
- Creative Testing
- Conversion Tracking Setup
- Retargeting Strategy
- Audience Research
- ROAS Optimization
- Meta Ads Setup
- Landing Page Alignment for Ads