10+
Total Earned
Available for Work
About Me
I help brands sharpen their offer strategy, define clear value propositions, and craft messaging that converts. My focus is on driving measurable lift in conversion rates by aligning positioning, pricing, and narrative to real customer pain points. Experienced in ICP definition, competitor research, and building messaging frameworks that boost perceived value.
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Order Completed
0
Active Orders
Work experience
Offer Strategist
Freelance
- Duration Jan 1, 2020 - Current Position
- Location Ireland
Positioning & Messaging Consultant
Emerald Growth Partners
- Duration Aug 1, 2016 - Dec 1, 2019
- Location Ireland
Education
Computer Science
University College Dublin
- Degree BA in Business & Marketing
- From-To Mar 11, 2011 - Sep 11, 2011
Skills
- Offer Strategy
- Value Proposition Development
- Positioning
- Pricing Strategy
- ICP Definition
- Messaging Framework
- Competitive Research
- Brand Storytelling
- Sales Page Messaging
- Persona Research