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About Me
I help digital brands in Germany get clarity on their marketing performance. From GA4 and GTM implementation to attribution setup and dashboard design, I focus on reliable data and actionable insights so teams can optimise campaigns and scale with confidence.
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Work experience
Tracking & Analytics Specialist
DataSignal Consulting
- Duration Oct 1, 2018 - May 1, 2022
- Location Germany
Analytics Consultant
Freelance
- Duration Jun 1, 2022 - Current Position
- Location Germany
Education
Computer Science
Technische Universität Berlin
- Degree MSc, Business Analytics
- From-To Oct 1, 2016 - Sep 1, 2018
Skills
- GA4 Implementation
- Google Tag Manager (GTM)
- Event Tracking
- Attribution Setup
- Server-Side Tracking
- Looker Studio Dashboards
- Tracking QA
- Data Layer Design
- UTM Governance
- Dashboard Design