200+
Total Earned
Available for Work
About Me
Performance-focused email marketer with a passion for building automated flows that drive revenue, not just clicks. I specialise in segmentation, onboarding sequences, and deliverability optimisation for brands scaling in Europe. My approach: test, iterate, and always align messaging to customer behaviour and business goals.
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Work experience
Email Marketing Specialist
Lifecycle Hive
- Duration Jul 1, 2019 - Oct 1, 2022
- Location Bulgaria
Lifecycle & CRM Consultant
Freelance
- Duration Nov 1, 2022 - Jan 1, 2026
- Location Bulgaria
Education
Computer Science
Sofia University St. Kliment Ohridski
- Degree Bachelor of Business Administration
- From-To Feb 28, 2016 - Dec 3, 2018
Skills
- Email Copywriting
- Lifecycle Marketing
- Email Automation
- Segmentation Strategy
- Deliverability Optimization
- Klaviyo
- Cart Abandonment Strategy
- A/B Testing Emails
- Welcome Sequences
- Newsletter Strategy